1. Spend now, save later
Spending a little more initially will save you time and money in the long run. If you opt for cheap design, which can bring with it a lack of professionalism and individuality, you may increase your chances of needing a re-brand in the future. Paying once for high quality design, can help future-proof your brand, or you could be left with the alternative of spending on rebranding several times which could be at a detriment to your business. Quality design could last your business a lifetime.
2. Beat the competition
What does your competitor’s branding look like? Do they have nice, slick branding to attract the customers you’re both vying for? Considering how your business is different (and quite possibly better) than your competitors can help you set it apart. You may well know how much better your business is than your competitor’s, but does your branding showcase that to the customers you’re both fighting for? You need to stand out from the crowd, and high-quality graphic design can elevate your business away from your competition.
3. Judging a book by its cover
It’s human nature – we judge on appearance. In a few seconds, maybe less. If your company is branded effectively with good graphic design, those first impressions will be positive. No matter how good your product or service – if your branding is sub-standard, potential customers will move on, and quickly.
If you’d like to talk about how we could work together to drive your business forward, I’d love to hear from you. Or you might just be starting out and haven’t had chance to focus on your customers and competitors – don’t fret. Take a look at the free downloads I’ve put together to help you start to identify them.